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Established in 2019, New Zealand Made Day falls on 21st November every year to celebrate New Zealand Made. Hundreds of businesses across Aotearoa New Zealand get involved to share their NZ Made story, products, services and the team behind them. Kiwis are encouraged to get behind their favourite Kiwi business and support local in the lead-up to Christmas. 

About NZ Made DAy

New Zealand Made Day is held on 21st November every year. It is a celebration of NZ Made businesses and products.

Kiwi shoppers are urged to get out and support local businesses this New Zealand Made Day, after one of the most testing periods ever for Kiwi retailers and manufacturers. Kiwis are encouraged to buy at least one locally made item from participating retailers to give businesses a boost in the lead-up to Christmas.

Faced with growing economic uncertainty, supporting New Zealand brands is more crucial than ever. Small businesses with less than 20 employees make up 97% of all businesses and employ 29% of workers in New Zealand. We encourage everyone to get behind NZ businesses and support local.



Businesses are encouraged to tag social media posts with #NZMadeDay. Share NZ Made products, services, and the stories behind them.

Retailers are encouraged to highlight NZ Made products with store promotions and celebrations.

Kiwi trademark licence holders can download a NZ Made Day logo from their dashboard and are welcome to get in touch to run a giveaway or special promotion across the Buy NZ Made channels.

Browse #NZMadeDay

Explore New Zealand Made products and promotions on NZ Made Day across social media with the hashtag #NZMadeDay

Kiwi businesses will be celebrating on the day, and in the days leading up to NZ Made Day, with special deals, stories, and more.

NZ Made Day is the perfect opportunity to show support for local Kiwi businesses in the lead-up to Christmas.

Browse Kiwi Businesses

Shop across over 3000 New Zealand-owned or New Zealand Made Kiwi businesses on NZ Made Day.

Apply for a kiwi trademark licence