About the Kiwi Trademark
The iconic Kiwi trademark is licensed to businesses by the Buy New Zealand Made Campaign.
The trademark signifies that a product or service is New Zealand Made according to the rules of the Fair Trading Act. As a registered trademark, it has a strict set of rules governing how it can be used.
Re-established in 1988, this trademark is used as a significant marketing tool for businesses. When products carry the registered Kiwi trademark customers can be confident that the country of origin is New Zealand.
Beyond that, we offer a voice for small businesses via advocacy, policy and our media presence.
WHY USE THE KIWI TRADEMARK?
The Kiwi trademark is a trusted brand that is globally recognised as a label depicting NZ Made products. Why label with country of origin?
of New Zealanders recognise the iconic Kiwi trademark
of global consumers list brand origin as a key purchasing driver
of Kiwis buy locally produced and grown products over imported ones
NEW ZEALAND IS RANKED 10TH
in the FutureBrand Country Index 2020
The iconic Kiwi trademark continues to be one of the most recognisable brands in New Zealand because the Kiwi has been preserved and protected throughout its three-decades-long history.
While the Kiwi has remained ahead of the curve, there have been key evolutions in the Kiwi trademark over its history.
About our Organisation
Buy New Zealand Made is owned by BusinessNZ and a member of the BusinessNZ Network. Kiwi trademark licence holders who belong to these network organisations receive 20% off their annual licence fees.
Licence holders can join one of the four regional organisations to receive support with all things business.
THE SYMBOL OF TRUE NZ-GROWN PRODUCE
THE SYMBOL OF TRUE NZ-MADE PRODUCTS
THE SYMBOL OF TRUE NZ-CODED SOFTWARE