After experiencing a change of circumstances coming out of the 2021 COVID-19 lockdown, Tony Hubscher saw a market opportunity and decided to use his love of carpentry to launch Peter & Son, a business specialising in handmade wooden outdoor furniture delivered across the North Island.
Hubscher’s range includes custom-made tables, chairs, sheds, benches, and playhouses, all of which are specifically customised to suit each client. Hubscher is passionate about providing high grade products to the market, and says he finds it “rewarding to know that hard work is appreciated by customers.”
Getting past COVID-19, and looking ahead
To get through COVID-19, Hubscher knew he needed to find new ways to reach out to customers. He adapted to changes in the market and offered online sales, and is very grateful for his father’s support during this time.
Hubscher is confident about the future of Peter & Son, which will soon be called “Tane-Mahuta - Handcrafted Wooden Outdoor Furniture”, as he aims to turn it into the greatest outdoor furniture business in the country.
He intends to make progress by expanding distribution, manufacturing, and his product range. Hubscher says he is focused on craftsmanship, quality, and customer satisfaction, and has high hopes for the future.
“Peter & Son is poised to become a leading name in the outdoor furniture industry.”
Why Peter & Son are NZ made
For Hubscher, being New Zealand made has multiple upsides, both in terms of New Zealand’s positive reputation overseas for sustainability, quality, and craftsmanship, and in terms of allowing Hubscher to use the best possible resources.
“New Zealand is known for its high-quality timber and sustainable forestry practices. This means Peter & Son can source the best materials for their products while also supporting the local economy.”
“... being New Zealand made is a unique selling point for Peter & Son because it signifies quality, craftsmanship and originality.”
Hubscher ultimately takes pride in running a New Zealand made company and being a New Zealander himself, adding that being NZ made allows him to showcase his identity and values to the globe.
“I’m proud to be a Kiwi business owner and proud to be a kiwi.”