"New Zealand Grown" labels which indicate produce and meats are grown locally will in the next few months be rolled out on product on supermarket shelves.
The green labels, introduced by the membership-based Buy NZ Made campaign, are alternative stickers to the already existing NZ Made stickers, designed to be used by produce resellers and growers.
Buy NZ Made executive director Ryan Jennings said the produce labels would benefit consumers and were a way for businesses to ensure they were compliant with the Country of Origin Food Act which was introduced in December.
