Available Trademark Variations

Why the new brand?

A strong brand is created through a cohesive brand image. It is essential that Buy New Zealand Made members follow these brand guidelines as this will help to ensure the Trademark is always used consistently, and in the manner intended. This will help to communicate a strong brand image to the public and in turn help them to recognise a New Zealand made product more easily.

Please take a look at our new brand guidelines and be sure to follow the style when using the new Buy New Zealand Made Trademark.

Current/New Buy NZ Made Trademark Information

  • Please note the below images are low resolution only.
  • If you wish to join our campaign and start using the Trademark, sign up here
  • For those already signed up, check out the variations available below, then login to start downloading artwork and ordering stickers and tags.
  • To view the history of the NZ Made Trademark and how it has been developed over the years, click here

Colour

The Buy NZ Made Trademark has gone through many transformations over the past 25 years, including style and colour combinations.

The old suite of Trademarks kept increasing in-size making it difficult to provide all of the stickers and swing-tags needed by our members for each variety.

New Zealand colours are traditionally Red, White and Blue (from the flag) and Black - determined from our National sporting teams.

By keeping our colour choice simple, we also make the trademark easier to recognise when used on products and marketing material.

Availability

The 'kiwi' trademark is available for all members of the Buy NZ Made Campaign. The stylised 'Kiwi' is what signifies 'NZ Made'.  The new branded trademark comes in two colour options and various styles, however members are still free to change the colour's of the logo to suit their branding. 

The trademark is recognised by 95% of New Zealander's and due to increased use on exports, many other countries now know what it means.

 

Small Black Rectangle

Buy NZ Made

We have often been asked for smaller version of our 25mm sticker.  the difficulty in this was the text became difficult to read.  We have resolved this issue with the new rectangle style sticker.

Stationery:

  • 15 x 36mm sticker (supplied in dispensers of 1000)
 

Small Red white and Blue Rectangle

NZ Made Logo

For those who prefer a colour option, we have the same rectangle available in the Red, White and Blue.

Stationery:

  • 15 x 36mm sticker (supplied in dispensers of 1000)
 

Large Rectangle

Rounded NZ Made Rounded NZ Made

This option helps to resolve those looking for a larger tag and who also may need space to attach other information about their products (such as clothing and furniture etc)

Stationery:

At this time, no stock items are available for this item, however we can easily and cost effectively provide small orders of 5000 for you.

  • 120 x 30mm Swing tag (supplied in lots of 1000) (black only)
 

New Zealand Made Triangle - Black

New black

We will always keep as close as we can to our traditional triangular artwork.  This is a modern uptake of our original logo.

Stationery:

  • 25mm sticker (supplied in dispensers of 1000)
  • 40mm sticker (supplied in rolls of 1000)
  • 60mm sticker (supplied in rolls of 1000)
  • 50mm swing tag (supplied in lots of 1000)
 

New Zealand Made Trianlge - Red, White and Blue

FORNZ

Again, still in keeping with our traditional trademark and colours but with a modern twist.

Stationery:

  • 25mm sticker (supplied in dispensers of 1000)
  • 40mm sticker (supplied in rolls of 1000)
  • 60mm sticker (supplied in rolls of 1000)
  • 50mm swing tag (supplied in lots of 1000)
 

NZ Grown Label

NZ Grown

Developed to fill the need in our agriculture, farming and seafood industries to label produce, meat, fish and dairy with country of origin labelling. The trademark represents products that are 100% NZ Grown products.

Colour:  PMS 369

Stationery:

  • 25mm sticker (supplied in dispensers of 1000)
 

Love Christchurch

The Love Christchurch brand is free to use for all Christchurch based companies. To download this artwork, click here

Colour: Black and PMS 1805

Stationery:

  • 25mm sticker (supplied in dispensers of 1000)
  • 60mm sticker (supplied in rolls of 1000)
  • 50mm swing tag (supplied in lots of 1000)